Media Kit

Demographics

AGE:

The largest age group visiting the site is between 35-55 which comprises 40% of the audience. In total 85% of the audience is above 18. SEX:

MEN:

WOMEN:

EDUCATION:

38% of our visitors are college graduates, with 17% of them completing post graduate work. An additional 35% of our visitors are currently working towards a degree or have taken some college courses in the past. 4% of respondents chose not to answer this question. INCOME:

$100k +	10%
$75k - $99.9k	10%
$50k - $74.9k	20%
$35k - $49.9k	14%
$20k - $34.9k	17%
Under $20k	12%
Prefer not to answer	16%

OCCUPATION:

26% of our visitors are in a professional field, 6% are full time parents, 20% are students, and 7% are retired. CITIZENSHIP:

97% of our visitors are US Residents. HOBBIES:

80% of our visitors either hunt, fish, or camp.

Site Accolades

This site was launched 5/26/2001, Since then it has received considerable media notice. It was the Best of the Web - Site of the Week in the U.S. News and World Report 8/6/01 issue in addition to being mentioned in that issue in the News You Can Use section. It was mentioned on Discovery Channel Canada's One Week in the Wilderness as well as in USA Today's Hot Sites on 8/8/05. The site was also mentioned in Attache, the inflight magazine of US Airways, and in the UK magazine Computer Act!ve. It also has been mentioned in numerous smaller media sources and websites.

Sponsorship Opportunities

Banners for this site are primarily sold through TribalFusion.com, a leading Internet ad network. If are interested in advertising opportunities other than banners please contact the webmaster here.

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As seen in:

U.S. News and World Report
Best of the Web - Site of the Week 8/6/01

Discovery Channel Canada
One Week in the Wilderness

USA Today
Hot Sites 08/08/2005