Dear readers,
We are a group of students from the University of Warwick, located in the United Kingdom. When we were asked to carry out a business plan around an innovative idea as part of our degree, we decided to target the global problem of natural disasters, including earthquakes, hurricanes and floods. Being impossible to prevent those events, we decided to try to come up with something that could drastically reduce the loss of human lives and increase the effectiveness of search and rescue teams.
We hereby designed RescU: an everyday wearable wristband, battery powered, which measures the pulse and sends off a low wave signal. What for? Well we all know about the “golden hour”, the most critical timespan after the disaster, during which rescuers have to intervene and extract the survivors from the rubble of what was before home. We thought that if, in addition to the already existing rescue techniques, rescuers were provided with a transmitter receiving the wristband signal, it would be much easier, faster and effective to locate people. Not only would the wristband operate if the survivor is conscious, but measuring the pulse, in the likely event of the person being unconscious, rescuers would still be able to precisely locate the individual. We believe simplicity is the key to a successful and reliable project, hence the wristband unit price should not exceed $40. We have not estimated the cost of the transmitter yet, but we would like to maintain the price as low as possible to render it available not only to Govt. and NGO agencies but also to local communities, speeding up the rescue process in the aftermath of the disaster.
As part of our task, we have to measure the market potential for this product, there’s no better place to ask for opinions and critics than an emergency preparedness blog, and here we are!



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