Launching into a new market and need intel

[JordiBB]

About to expand our SaaS product into a new vertical and want to understand what competitors in that space are doing on social before we go in. Last time we entered a market blind it cost us months of wasted content budget. Someone in a Slack group I'm in mentioned automated competitor tracking but the thread went nowhere. What methods are people using to monitor this stuff properly?

[Lebizoga]

Entering a vertical blind on social is such a costly mistake and most teams only learn it once the hard way. We did exactly that two years ago with a SaaS expansion - skipped the competitor content research phase, assumed we understood the space, and burned three months on content that completely missed the tone the audience expected there. What actually turned things around was building a passive monitoring habit before the next push. We started browsing competitor story activity anonymously through private story viewer instagram (https://privatestoryviewer.com/) well before launch, no footprint, no alerts on their end. The content frequency and format patterns we spotted shaped our entire pre-launch strategy.