logo design

**Antonyraison** · 02-28-2017, 05:57 AM

hi guys, I am not posting this to promote myself or anything like that..
I am simply looking for comment and criticism..
I am trying to build my online "brand" if you want to call it that, which hopefully one day I can make into a business.
I started off with A logo and a name.
SSA- (surviving South Africa)

I just want some criticism on a logo I made.Guests can not see images in the messages. Please register in the forum.

what are your thoughts?

**madmax** · 02-28-2017, 07:47 AM

I like it.

**Pennsylvania Mike** · 02-28-2017, 08:18 AM

I like it too, very nice.

**Antonyraison** · 02-28-2017, 09:51 AM

Thanks guys

**Rick** · 02-28-2017, 09:51 AM

I like it as well.

I removed the reference to your signature. You can have a signature with links but you can't reference it in your post.

**Tokwan** · 02-28-2017, 12:10 PM

I want one!

**kyratshooter** · 02-28-2017, 12:53 PM

I like the concept but I think you need to exaggerate the skull and horns so that they are obviously cape buff or wildebeest at first glance.

I would also use more "African" appearing spears. Most of the world thinks of the long metal points as African.

And perhaps one of those skull crushers the Zulu used with the round ball on the end.

Your logo could easily be mistaken for an American cow/bison and Native American stone points. It needs more differentiation. I like the use of the compass as a frame in the graphic.

**crashdive123** · 02-28-2017, 02:54 PM

I like it. I was thinking rather than the skull, maybe a map of South Africa.........but that would look kind of like an armadillo laying on its back.

I like the way you incorporated the S on the compass rose into the title.

**hunter63** · 02-28-2017, 04:40 PM

Kinda like the idea....and agree with comments.
My 2 cents
How about a larger outline of Africa as a whole extending outside the compus...with your S (for South Africa) extending down past the compass point....
As it's an out line skull and spears can still be in the middle.

**LowKey** · 02-28-2017, 08:24 PM

While this is nice, and balanced and a pretty cool look, you might want to give some thought to using the relatively wimpy S amidst all that heavy military stencil text. KYRat makes a good point that the stone spears evoke Native American more than African.

Mechanically speaking, it has too much fine detail in the skull for any kind of vector art usage (think die cut graphics, embroidery on caps or shirts, or cut metal signage.) It also looks photographic which leaves you at the mercy of the resolution you had in the imagery when you created it (IOW it won't enlarge very far, say for use as a sign or car decal or the back of a T-shirt.) Plus it will cost you to have it vectorized and you may or may not be pleased with the result. Then there is the whole clip art licensing thing which usually doesn't allow logo usage as part of the download license. Makes it really tough to trademark later down the road (though I have no idea about trademarking rules, if any in SA.)

There is no rule that says you can't change it up as your brand evolves. Just a few of the pitfalls you need to dig out of and something to think about for the future before developing your brand too far.

**Antonyraison** · 03-01-2017, 02:11 AM

I hear all the replies. Yeah the spears could be changed. The skull I hear you vector image for resizing... can change that up... I feel the map idea is gona make it look odd any which way... also feel the same with the stencil font and the font used in the S. Thanks for feed back.

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**kyratshooter** · 03-01-2017, 04:19 AM

I would get some estimates from tee shirt and cap screen painting places and see how expensive it will be to produce.

I would go for a shirt or cap.

BTW, have we ever done a WSF patch cap or shirt buy?

**crashdive123** · 03-01-2017, 06:19 AM

Originally Posted by kyratshooter

I would get some estimates from tee shirt and cap screen painting places and see how expensive it will be to produce.

I would go for a shirt or cap.

BTW, have we ever done a WSF patch cap or shirt buy?

We did bumper stickers years ago. http://www.cafepress.com/cp/prod.asp...ival.202067739

**Tokwan** · 03-01-2017, 07:13 AM

Yep, and then send each of us here a cap, tshirt and sticker...

**Antonyraison** · 03-02-2017, 02:57 AM

Originally Posted by kyratshooter

I would get some estimates from tee shirt and cap screen painting places and see how expensive it will be to produce.

I would go for a shirt or cap.

BTW, have we ever done a WSF patch cap or shirt buy?

shirts and caps are cheap as chips to get made with whatever logo you want on them.. ( if they screen printed) if they certain shirts and embodied logos then they quiet a bit more expensive depending on the shirt... but yeah.. I have to try finalize the designs 1st. Textiles in SA are quiet cheap.

**WalkingTree** · 03-04-2017, 12:24 PM

Originally Posted by kyratshooter

I like the concept but I think you need to exaggerate the skull and horns so that they are obviously cape buff or wildebeest at first glance.

I would also use more "African" appearing spears. Most of the world thinks of the long metal points as African.

And perhaps one of those skull crushers the Zulu used with the round ball on the end.

Your logo could easily be mistaken for an American cow/bison and Native American stone points. It needs more differentiation. I like the use of the compass as a frame in the graphic.

I was thinking exactly this. Make these elements just a bit more recognizable as African. Good on the S for South too.

The idea of an outline of the continent or the south part of it...I could go either way with that. But think it might be too "busy", while not being necessary and maybe too redundant. But on the other hand could be nice too with that outline...

...thinking about that (busy-ness/visual complication), maybe some tweaks could be to simplify certain things. To compensate for adding the outline, or just for it's own sake - the dark and light parts going around the circle, get rid of them. Except for the ones at n,s,e, and w. And get rid of everything at nw,sw,ne, and se. Maybe even the extra outer circle. And make the remaining points just a tad more prominent. This in combination with tweaking the skull and tools to make them more African, and maybe the continental/national outline...might like it better, might not. Make it and see (unless you already have).

On the fonts...it's good to see a difference between the two. But maybe the military font is too predictable and typecasting? Might experiment with some others.

And as lowkey is talking about...think about how it'll hold up faithfully through different methods of replicating. That's one of my reasons for considering "busy-ness". Have something distinctive and recognizable and that you like, but that also translates well into different media without it's fundamental soul getting lost.

**WalkingTree** · 03-04-2017, 05:15 PM

Here's an unrefined quickie. Just so you can get an idea what it'd look like with the aforementioned tweaks...

...except that along the way I made some other changes. I was going to put an Ngala sword in there, or the Zulu skull crusher, but that was too hard with what I have to work with and could find. And wasn't sure how it'd combine with other elements, or instead of. Also ended up thinking to use another animal to make it more identifiably African. But I ended up doing the continental outline, which would've done the trick. And ended up thinking maybe you don't need any weapons at all (?) would get too "busy". Was going to do 2 or 3 different combinations, to use your wildebeest for example (I happen to like wildebeest and think it's an animal more representative of survivalists?), but it was so tedious with the tools I have (not such a quickie) that by the time I was done I didn't feel like doing more. But this still will give you another perspective. I mostly kept your font, thinking that's what you really like...it does look better/more appropriate with this different presentation...but did do something subtly different with the "bushcraft survival outdoor" part.

LOGO.png

Oops - Maybe a thing to do is contain the whole thing in a square. Didn't do that arg!

No, just tried it. Don't like the box. But I do think the skull and continent needs to be bigger...but then I think I'd rather make the skull bigger, but make the continent bigger such that the compass is mostly contained within it...with the South Africa part under the 'south africa' font. Hhmm...