I have tried to solve this riddle for years. I have never understood the desire to improve the quality of ones life by moving to the wilderness.
Lady B's statement gave my a strong clue. I have always assumed they were running "TO" wilderness. I now see that this was a false assumption........In fact they are running from perceived oppression.
The examples Lady B gives are people in control of their life (for the most part). However these same people (Successful) are a perceived extension of the system, the example being the electric utility company and the dream of being "Off-Grid".
It is not that they choose to move to the wilderness. It is that they perceive wilderness as the only way of avoiding the oppression of society. It subconscious flight for survival.
The distinction of running toward a goal vs. running for your life. It has also helped me understand why so few truly even embark on the quest.
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