They cost about $2 to make, and considerably less if you buy 1000 ft spools and bulk buckles. There are dozens of "weaves" aside from the traditional cobra. Trilobite, for example, is a very stylish wide weave that is appealing. Jawbone is another really cool one.
If I was selling them I'd only make the unconventional really cool looking ones with interesting weaves and color schemes. They'll stand apart from the cheap cobras and people will be willing to pay a little more. $7 for a $2 bracelet means $5 profit. If you can make three an hour that's $15/hour, which is not bad imo.
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